Mixer Show Branding

Branding and motion work for first party Mixer shows on the Xbox platform. I designed logos and motion art direction for the This Week in eSports show and the Tips and Tricks show. These were designed to fit in with the general Mixer branding, and to be an extensible package for further first party shows.

The designs are in line with the Mixer branding as well as the current Microsoft Fluent Design aesthetic. Translucent geometry and blur effects highlight the content itself and make for an unobtrusive overlay effect. Further motion effects like transitions and type overlays were also designed to establish a comprehensive motion package.

These designs were parlayed into the general aesthetic for all first party Mixer presentations. The logos themselves are designed to unfold from full color motion assets, down to monochromatic station identifiers on the corner of the screen, while still retaining branding flavor and legibility.